The project began with a clear intention, but no defined structure.
The client had a vision for a coaching platform aimed at helping women navigate life transitions, but there was no established flow, no clear service breakdown, and no visual direction to support it.
This meant the challenge wasn’t just designing an interface, it was creating clarity, shaping the experience, and turning an open concept into something structured and usable.
My role was to take that ambiguity and turn it into something clear, structured, and actionable.
This required stepping in beyond execution, helping define both the product and the direction it needed to move forward.
Held a several Zoom discussions to clarifiy the core problems, undertsand the scope of the project. These helped shape how the site was imagined and structured and how users would move through the experience
Defining the name
Worked with the client to explore different naming directions before landing on Eunoia Purpose, a name that felt distinct, meaningful, and closely tied to her Greek roots
EUNOIA PURPOSE
TrishPeck.com
TP Life Coaching
Early Exploration
Initial sketches focused on defining layout and flow before moving into high fidelity
It was a good way to explore ideas quickly and shape direction before refining the details without overcommitting too early
Visual Identity
Establishing the visual identity
Defined the brand’s visual direction,
The goal wasn’t just to make it look good, but to create a tone that felt calm, grounded, and supportive while still maintaining structure and hierarchy
Color Palette
I explored a range of color options before landing on a palette that felt calm, grounded, and supportive, while still maintaining enough contrast to create clear hierarchy throughout the site
F2EDE9
CDC5B4
AC929A
7C6A66
551B14
FFFFFF
010203
Logo Design
The client and I talked through different elements the logo could include. We kept coming back to ideas around change and transition, while also exploring subtle ways to reference Greek culture as a nod to the meaning behind Eunoia
I began by mind mapping and sketching out a few early directions, just trying to translate the meaning of Eunoia into something visual.
From there, I shared those ideas with a logo designer exploring multiple concepts, who then helped shape and elevate them into the final logo mark that felt like a natural extension of the brand we were building
The Winner
Photography Decision
Elevating the visual presence
We initially explored using the client’s existing personal photos, but they lacked the consistency and presence the brand, and the site as a whole, needed
This led to sourcing a professional photographer and shifting the visual direction, which helped elevate the overall quality and credibility of the site
Inconsistent & out-of-place visuals
Elevated and cohesive
2. Service cards for quick clarity
Created simplified service cards that give users a quick understanding of what’s offered, without overwhelming them with too much detail upfront
For clients who have completed one of the coaching packages and want continued support as they move through life’s evolving seasons.
60-minute private coaching sessions
Available for returning clients
Scheduled as needed
Seasonal Support Sessions
CUSTOM EXPERIENCE
Details
What You’ll Gain
Clarity on what’s no longer aligned
Insight into what’s next
A grounded sense of direction
A deeper transformational coaching journey for women ready to step fully into their next chapter. Lasting change takes time, reflection, and intentional support.
6 private sessions (60 min)
Bi-weekly
Guided reflections
Clarity and direction
Transformational Journey
6-MONTH EXPERIENCE
Details
What You’ll Gain
Clarity on what’s no longer aligned
Insight into what’s next
A grounded sense of direction
Life transitions often ask us to pause, reflect, and reconnect with who we truly are.
Whether you are seeking clarity in the midst of change or ready to step fully into your next chapter, these coaching experiences are designed to support you with thoughtful guidance, reflection, and aligned action.
Book a Discovery Call
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A focused coaching experience designed to help you gain clarity, reconnect with your values, and move forward with confidence during a time of transition.
6 private sessions (60 min)
Bi-weekly
Guided reflections
Clarity and direction
Next Chapter Clarity
3-MONTH EXPERIENCE
Details
What You’ll Gain
Clarity on what’s no longer aligned
Insight into what’s next
A grounded sense of direction
Support for every chapter of your journey.
COACHING EXPERIENCES
3. No boring cookie-cutter content
I wanted to show Trish’s personality and part of what makes her who she is.
4. Clear call-to-action moments
Placed calls to action at natural decision points throughout the site, helping guide users without making the experience feel forced
Before vs Refined
From an early direction to a more refined experience focused on clarity, credibility, and user guidance.
Final Designs
Reflection
This project reinforced how important clarity is, not just in the design, but in defining what the product actually is. Through the use of spacing, typography, and color, the goal was to create an experience that felt calm and supportive, while still maintaining enough structure to guide users clearly throughout the site.
When the starting point is open-ended, the role becomes less about execution and more about creating direction.