Designing a Voice Acting Coaching Platform that Builds Confidence

Designing a Voice

Acting Coaching Platform that

Builds Confidence

Designing a Voice Acting Coaching Platform that Builds Confidence

A polished and engaging website for a children’s voice acting academy that guides parents with clarity and inspires young talent.

A polished and engaging website for a children’s voice acting academy that guides parents with clarity and inspires young talent.

Project Summary:
I led the design of a modern, parent friendly website for Vox’DD Academy, creating a clear program structure, expressive visual identity, and intuitive booking paths that support future curriculum and media expansion.

Project Summary:
I led the design of a modern, parent friendly website for Vox’DD Academy, creating a clear program structure, expressive visual identity, and intuitive booking paths that support future curriculum and media expansion.

Status:
Preview Case Study, Full case study coming soon!

Project Summary:
I led the design of a modern, parent friendly website for Vox’DD Academy, creating a clear program structure, expressive visual identity, and intuitive booking paths that support future curriculum and media expansion.

See project

Role: Product Designer
Scope: UX, UI, brand visuals, content structure, collaboration with developer
Timeline: 6 weeks
Platform: Webflow

Role: Product Designer
Scope: UX, UI, brand visuals, content structure, collaboration with developer
Timeline: 6 weeks
Platform: Webflow

Role: Product Designer
Scope: UX, UI, brand visuals, content structure, collaboration with developer
Timeline: 6 weeks
Platform: Webflow

Role: Product Designer
Scope: UX, UI, brand visuals, content structure, collaboration with developer
Timeline: 6 weeks
Platform: Webflow

Status:
Preview Case Study, Full case study coming soon!

Role: Product Designer
Scope: UX, UI, brand visuals, content structure, collaboration with developer
Timeline: 6 weeks
Platform: Webflow

Role: Product Designer
Scope: UX, UI, brand visuals, content structure, collaboration with developer
Timeline: 6 weeks
Platform: Webflow

Role: Product Designer
Scope: UX, UI, brand visuals, content structure, collaboration with developer
Timeline: 6 weeks
Platform: Webflow

Status:
Preview Case Study, Full case study coming soon!

A polished and engaging website for a children’s voice acting academy that

guides parents with clarity and inspires

young talent.

Vox’dd Academy is a youth-focused acting and voice coaching platform created to support aspiring performers through structured programs, experienced coaches, and a nurturing creative environment.

The goal was to design a website that felt inspiring and professional while remaining friendly, safe, and approachable for both parents and young performers.

This preview highlights the core thinking, early design direction, and key features developed during the project. A full case study documenting research, iterations, and outcomes is currently in progress.

Overview

The Challenge

Vox’DD needed an entirely new digital platform that could clearly present its voice acting programs and make booking lessons simple and intuitive. The challenge was to translate in-person coaching into a structured online experience that felt welcoming and easy to understand.

The Goal


Clearly communicate voice acting programs and age groups

Make it easy for users to understand how to get started

Simplify the lesson booking and payment process

Build trust and credibility for parents and students

Create a structured, intuitive site experience

Increase qualified lesson inquiries

Support growth in program bookings


  • Clearly communicate voice acting programs and age groups

  • Make it easy for users to understand how to get started

  • Simplify the lesson booking and payment process

  • Build trust and credibility for parents and students

  • Create a structured, intuitive site experience

  • Increase qualified lesson inquiries

  • Support growth in program bookings


  • Clearly communicate voice acting programs and age groups

  • Make it easy for users to understand how to get started

  • Simplify the lesson booking and payment process

  • Build trust and credibility for parents and students

  • Create a structured, intuitive site experience

  • Increase qualified lesson inquiries

  • Support growth in program bookings

Research & Discovery

Early discovery focused on understanding how acting and voice coaching platforms present their services and where opportunities existed to improve clarity, trust, and flow.

Activities included:

Competitive review of acting and voice coaching websites

Client discovery meetings and collaborative discussions

Identification of common usability and messaging gaps

Alignment on audience needs, including both parents and young performers

These insights helped shape the site structure, content hierarchy, and overall experience direction.

Early discovery focused on understanding how acting and voice coaching platforms present their services and where opportunities existed to improve clarity, trust, and flow.

Activities included:

Competitive review of acting and voice coaching websites

Client discovery meetings and collaborative discussions

Identification of common usability and messaging gaps

Alignment on audience needs, including both parents and young performers

These insights helped shape the site structure, content hierarchy, and overall experience direction.

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Lets Connect!

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Vox’dd Academy is a youth-focused acting and voice coaching platform created to support aspiring performers through structured programs, experienced coaches, and a nurturing creative environment.

The goal was to design a website that felt inspiring and professional while remaining friendly, safe, and approachable for both parents and young performers.

This preview highlights the core thinking, early design direction, and key features developed during the project. A full case study documenting research, iterations, and outcomes is currently in progress.

Overview

About Us

About Us

Early Thinking

Early Thinking & Exploration

I started the process with hand-drawn sketches and rough site maps to explore ideas freely and keep the focus on structure rather than visuals.

At this stage, the goal was to understand the journey from curiosity to commitment, how users would discover programs, learn about coaches, and feel confident taking the next step.

Sketching made it easier to iterate quickly, challenge assumptions, and shape a clear foundation before moving into digital wireframes.

Early Thinking & Exploration

I started the process

with hand-drawn sketches

and rough site maps to

explore ideas freely and

keep the focus on structure

rather than visuals.

At this stage, the goal was

to understand the journey

from curiosity to

commitment, how users

would discover programs,

learn about coaches, and

feel confident taking

the next step.

Sketching made it easier

to iterate quickly,

challenge assumptions,

and shape a clear

foundation before moving

into digital wireframes.


Create a clean, welcoming interface that appeals to both parents and young performers

Use bright, confident colors to reflect creativity and energy

Keep layouts simple and structured for easy understanding

Highlight video content to showcase real coaching and student success

Design clear pathways to programs and booking

Balance playful visuals with professional credibility

Prioritize readability and strong visual hierarchy

Build responsive designs optimized for mobile users

Design Approach


  • Create a clean, welcoming interface that appeals to both parents and young performers

  • Use bright, confident colors to reflect creativity and energy

  • Keep layouts simple and structured for easy understanding

  • Highlight video content to showcase real coaching and student success

  • Design clear pathways to programs and booking

  • Balance playful visuals with professional credibility

  • Prioritize readability and strong visual hierarchy

  • Build responsive designs optimized for mobile users

Design Approach

Early in the project, I met with the Vox’DD team through several Zoom sessions and in person to align our vision and define expectations.

These conversations helped us share ideas openly, address concerns, and clarify what mattered most to both the parents they serve and the students they support.

The meetings created a strong foundation of trust, allowing us to refine goals, shape the program structure, and move toward a clear final direction with confidence.

Collaboration Moments

Early in the project, I met with the Vox’DD team through several Zoom sessions and in person to align our vision and define expectations.

These conversations helped us share ideas openly, address concerns, and clarify what mattered most to both the parents they serve and the students they support.

The meetings created a strong foundation of trust, allowing us to refine goals, shape the program structure, and move toward a clear final direction with confidence.

Collaboration

Moments

Feature Requirements


  • Coach profiles that highlight experience, personality, and specialties

  • Social proof sections that build trust with parents and students

  • Clear program pages organized by age group and skill level

  • Video integration for testimonials and welcoming introductions

  • Mobile-first layouts for easy access on any device

  • Simple navigation that guides users naturally

  • Structured content hierarchy for quick decision making

  • Step-by-step booking flow designed to reduce friction

Final Screens

These screens showcase the core parts of the Vox’DD experience, focusing on clarity, trust, and ease of use. Each layout was designed to guide users naturally from discovery to booking with minimal friction.

These screens showcase the core parts of the Vox’DD experience, focusing on clarity, trust, and ease of use. Each layout was designed to guide users naturally from discovery to booking with minimal friction.

Key screens demonstrating structure, content, and user flow


Representative views of the final user experience



Representative views of

the final user experience



Examples of the completed design across core pages


Examples of the completed

design across core pages

What’s Next

What’s Next

The platform has launched in a soft release and is fully operational. New video lessons are currently in production 🎬 and will be integrated as they become available. More coaches and programs may also be added as the academy expands. The site structure was designed to accommodate this future growth without major changes.

The final result delivers a strong digital foundation that supports both user needs and business growth. Working on Vox’DD reinforced the value of collaboration, clarity, and designing with real users in mind.

Feature Requirements


  • Coach profiles that highlight experience, personality, and specialties

  • Social proof sections that build trust with parents and students

  • Clear program pages organized by age group and skill level

  • Video integration for testimonials and welcoming introductions

  • Mobile-first layouts for easy access on any device

  • Simple navigation that guides users naturally

  • Structured content hierarchy for quick decision making

  • Step-by-step booking flow designed to reduce friction

Visual Direction


  • A vibrant, approachable color palette to reflect creativity and youth

  • Clean, modern typography for clarity and readability

  • Simple, structured layouts to reduce cognitive load

  • Consistent button and card styles to guide users naturally

  • High-quality imagery and video to build trust and authenticityf

Components

Color Pallete:

Visual Direction

A vibrant, approachable color palette to reflect creativity and youth

Clean, modern typography for clarity and readability

Simple, structured layouts to reduce cognitive load

Consistent button and card styles to guide users naturally

High-quality imagery and video to build trust and authenticityf

Components

Color Pallete:

Final Screens

These screens showcase the core parts of the Vox’DD experience, focusing on clarity, trust, and ease of use. Each layout was designed to guide users naturally from discovery to booking with minimal friction.

Key screens demonstrating structure, content, and user flow


Representative views of the final user experience



Examples of the completed design across core pages